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Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg | Goal Achievement, Productivity & Success – Simplified

If you’ve ever struggled to achieve your goals you are not alone! The reason just might be because ALL prior goal achievement methods missed ONE key element— H A B I T! That's right, The Habit Factor® (bestselling book and app) exposed a timeless truth that helped to launch an entirely new genre of productivity apps (habit trackers) and help thousands around the world achieve their goals faster! There’s a reason top coaches, consultants, trainers, Professional athletes, Olympians, PhD’s and the very best learning institutions world-wide use and recommend The Habit Factor®. Learn and apply The Habit Factor's methodology including habit alignment to achieve your most meaningful goals faster than you ever thought possible. Check it out— learn more at: http://thehabitfactor.com
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Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg | Goal Achievement, Productivity & Success – Simplified
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Apr 11, 2018

"These are two industries (gaming & advertising), let's face it, that are dependent upon changing your behavior; they have to specialize in mind-control..."
~Nir Eyal

Nir Eyal seems to be wired for creativity and, as he describes it, lives at the intersection of psychology and technology.

Nir has a storied and successful background in technology startups (as a founding entrepreneur) and has emerged from both the gaming and advertising space with a keen interest in the various ideas (and ingredients) that help to make products/apps successful— to make them stick and become habit forming.

As Nir put it, "Let's face it, these are two industries (advertising and gaming) that are dependent upon changing our behaviors."

By having a "front-row seat" within each of these industries, Nir continued to search and understand just what components helped to formulate habit-forming products and services. So, when he couldn't find that answer/book, he decided it was time to write it. Hence, his bestseller, Hooked, was born. (Its subtitle: "How to Build Habit-Forming Products.)

In typical "Habits 2 Goals" style, the interview covers everything from dealing with difficult days to defining success. We explore what habits are essential to the guest's success, advice the guest would give his/her 20-something self, favorite books, quotes and more.

The interview even covers many of the great ideas and inspirations behind Nir's latest effort, titled "Indistractable."

Enjoy the show!

Nir's fantastic book: Hooked: How to Build Habit-Forming Products

NOW LIVE (April 10-12th in San Francisco)
HabitSummit.com

Nir's Website: https://www.nirandfar.com

A couple of Nir's Favorite Books:

The Power of Habit

Addiction by Design

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**Thanks for checking out, sharing and subscribing to this podcast!

More Resources

The Habit Factor®

The HabitXP Planner (NEW)

(FREE! The Habit Factor's Tracking Template)

The Habit Factor® (website: BLOG, tips, tools and other resources)

The Habit Factor® Book (Amazon Kindle)

The Pressure Paradox® Book (Amazon Kindle)

The Habit Factor app (iOS, Android)

The Habit Factor's Facebook (Private) Accountability Group

 

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